Starbucks vs Kofenya

7 10 2009

Everyone knows Starbucks or is familiar with what they do. They sell different brews of coffee from all around the world giving them a high class feel, currently, on their website they are boasting an Indonesian brew. All of this gives Starbucks and elegant sense and for high end coffee, but at a reasonable price and always putting the customers first. Walking into the Starbucks uptown, I got the feel that they wanted me to get. Yellow and green covered the walls with wood panels that add a sense of elegance. In the store there was a total of 4 tables, giving me a feeling of not being welcomed. On the walls there were pictures of Kenya, Panama, and Italian Roast showing the different world brews. All of the workers were wearing a specific uniform that signifies a business. Everything in the store was neatly organized and seemed like their was a purpose to every single detail.

Not knowing  much about Kofenya I wasn’t that surprised by the look it looked similar to Starbucks with different colors painted on the wall, but the difference was that when I walked into Kofenya I felt a welcoming feeling and a sort of homey feeling. Kofenya was a lot bigger an their were a lot more people in there. There was a lot of seating which was being occupied by people doing everything from talking to studying. It seemed less business like because the workers weren’t wearing any specific uniform and with a black and white stage. You could tell as soon as you walk in that there is a noticeable difference in feel in the store.

The major difference I think between Starbucks and Kofenya is the way they are run. Starbucks is one of top businesses around and you can tell by the way they are run. It is very professional, you can tell by they way the stores are set up with merchandise in the front and different bags of coffee for sale. All of the workers look the same and Starbucks is known for its service and its pledge to put people first. That is what they are known for and they are hard to compete with. Kofenya definitely feels comfortable kind of a like home. They aren’t as business like as Starbucks. Since it is a local spot it tends to have a more tradition or local stuff like the Roethlisberger jersey in the back. Starbucks is good for fast, quick service oh high quality coffee. It gives you the experience of coffee, but Kofenya gives you an experience that can’t be matched if you are looking for a place to sit down and enjoy coffee over a nice conversation.


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